Top 5 Beauty Retail Apps in Austria: Android Performance in Q1 2025

In the first quarter of 2025, the top beauty retail applications on the Android platform in Austria showed varied performance trends. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user trends for the leading apps in this category.

Mein dm stood out with a consistent increase in weekly downloads, peaking at approximately 6.5K in late February. Active users rose steadily throughout the quarter, climbing from around 134K to nearly 159K by the end of March.

BIPA Österreich experienced a moderate level of weekly downloads, reaching just under 2K in the last week of March. Active users saw fluctuations, with a peak of over 31K in mid-February before settling at around 22K by the quarter's end.

Notino: perfumes and cosmetics showed a variable trend in downloads, with a significant spike to 2.9K in late February. Active users saw a slight decline from approximately 11K to 10K over the quarter.

Douglas – Parfüm & Kosmetik maintained a steady download rate, with a slight increase towards the end of March, reaching up to 836 downloads. Active users fluctuated, with a peak of about 6.3K in mid-January, eventually stabilizing at around 5.3K.

RITUALS - Cosmetics had a modest download performance, peaking at 810 in mid-February. Active users remained relatively stable, averaging around 4K throughout the quarter.

For further insights into the performance of these apps, visit Sensor Tower, where more detailed analytics are available.